LOS PRODUCTOS TONI RENUEVAN SU IDENTIDAD VISUAL
·La nueva imagen busca reconectar con los consumidores mediante una nueva identidad visual más atractiva y fresca, que facilite la identificación de categorías a través de la homogenización del código visual de todo su portafolio.
Tonicorp, una empresa de Arca Continental y The Coca-Cola Company presentó la renovación de los icónicos productos Toni. La nueva imagen busca reconectar con los consumidores mediante una nueva identidad visual más atractiva y fresca, que facilite la identificación de categorías a través de la homogenización del código visual de todo su portafolio.
A través de esta renovación, Tonicorp por más de 40 años de trayectoria con las familias ecuatorianas, busca conectar toda la confianza y reflejarla en las nuevas generaciones con valores y recuerdos con los que crecieron sus padres y las transmiten a las generaciones por venir.
Alfredo Rodríguez, Director de Marketing de Tonicorp mencionó: “Renovando lo bueno cada día será el recurso para presentar la nueva imagen e invitar a nuestros consumidores a conocer la marca bajo una misma identidad visual. La renovación es un reflejo más del compromiso que tenemos con todas las comunidades donde operamos para promover un modelo de producción y consumo responsable”.
TONI es una marca innovadora, de gran tradición, con una amplia trayectoria ofreciendo productos lácteos de alto valor agregado, con los más altos estándares de calidad y que ha logrado posicionarse como una de las marcas más queridas por las familias ecuatorianas. El portafolio de la compañía con su nueva imagen ya está disponible en tiendas, supermercados y autoservicios a nivel nacional.
Tonicorp ratifica su compromiso de brindar productos lácteos con valor agregado que cuenten con los más altos estándares de calidad, que impulsen el bienestar de los consumidores y que provienen de una producción responsable y sostenible. La calidad se mantiene y ahora se complementa con una imagen renovada.
SOBRE TONICORP
Tonicorp, una empresa de Arca Continental y The Coca-Cola Company, es un holding conformado por las marcas: Toni, Topsy, Plásticos Ecuatorianos y Dipor. Cuenta con una amplia trayectoria liderando el segmento de lácteos y alimentos funcionales de alto valor agregado en el Ecuador desde 1970. El portafolio de nuestra compañía tiene disponible: yogures, lácteos (leche regular y saborizadas), gelatinas, bebidas hidratantes y helados. Actualmente, exportamos algunos de nuestros productos a Colombia, Estados Unidos, Haití, Emiratos Árabes, Chile y Perú.
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